Know Thy Enemy
Save time, money and effort with Know Thy Enemy.
Key figures
8,500,000
Data points collected in 2023
Key figures
4
MILLION
Million claims investigated in 2023
5
Countries
25
Clients
12
Years of experience
300
Available data sources
General overview
Know Thy Enemy (KTE) is a technological platform for the collection of complex public data over the internet, mostly used to aggregate massive sets of insurance premium quotations for competitive analysis and price optimisation.
It allows companies to see how they perform against their competitors in terms of where they can win or lose. It can be used by a range of people within the
organisation such as underwriters, product managers, marketing teams and, of course, the C-suite.
We have built several ready-to-use business-relevant dashboards adapted for a variety of users, helping major insurance companies, actuarial consultancies and other organisations to gain significant insight and knowledge of their operations.
Benefits
Market view
Enables brands to see how they perform in their chosen market against their key competitors.
Focus on opportunities
Identifies areas where a brand wins and loses against others in the market.
Accessibility
Output accessible to a range of people in the organisation such as pricing teams, marketing and the C-suite.
Competitive advantage
Collects data specific to the organisation and not available to anyone else.
Multipurpose platform
The data can be used to address a range of topics such as developing customer footprints or conducting targeted marketing campaigns.
Understanding customer behavior
Enables a deep understanding of customer preferences and behaviour.
Benefits
Market view
Enables brands to see how they perform in their chosen market against their key competitors.
Focus on opportunities
Identifies areas where a brand wins and loses against others in the market.
Accessibility
Output accessible to a range of people in the organisation such as pricing teams, marketing and the C-suite.
Competitive advantage
Collects data specific to the organisation and not available to anyone else.
Multipurpose platform
The data can be used to address a range of topics such as developing customer footprints or conducting targeted marketing campaigns.
Understanding customer behavior
Enables a deep understanding of customer preferences and behaviour.
KTE Modules
Learn more about the different
modules that make up Know thy Enemy.
Big data
oriented
High volume support for a wide variety of public data. Velocity of collection.
Tailored
risk baskets
Risk baskets that match the needs of the organisation can be created to achieve the most accurate insight applicable to the business.
Role-based
dashboard
Provides relevant information for users in a clean and straightforward way.
No impact
on IT infrastructure
No software installation necessary. We run the entire process and provide access to the data collected via online dashboards, offline reports or machine-to-machine integrations.
Flexible and
agnostic platform
Integrable with arbitrary services and business processes. Embedded QA framework.
Rapid
outcomes
Fully managed projects can deliver data in just a few weeks, depending on complexity.
Some use cases
Client
Direct motor company (France)
REQUIREMENTS
Optimise commercial strategy; monitor and respond quickly to competitor strategies; develop BI dashboard for diverse users; provide a model for on-line discount at underwriting.
OUR SOLUTION
- Analysis and clustering of portfolio and unconverted quotes.
- Construction of a set of representative risk profiles.
- Periodic collection of data to monitor the competitive landscape.
- Machine learning models to optimise the discount for each cluster, based on competitiveness and commercial appetite.
Client
Actuarial solutions provider (Italy, France)
REQUIREMENTS
Obtain accurate data with regular frequency; monitor tariff variations in direct and traditional market; estimate risk factors; spot areas of pricing optimisation.
OUR SOLUTION
- Competitive landscape mapping and selection of companies to monitor.
- Analysis and standardisation of rating factors and their levels for each player.
- Creation of a representative basket of risk profiles.
- Monthly data collection and delivery of analytical reports.
Client
Provider of mobility services and insurance (UK)
REQUIREMENTS
Obtain a deeper knowledge of the customer base to present to main stakeholders; target new potential customers; monitor third-party risk carrier.
OUR SOLUTION
- Agnostic analysis via bias-reducing ML algorithms and synthesis of a few prototype customers for easy-to-understand analysis.
- Analysis of past marketing activity targets and identification of missed opportunities.
- Quarterly data collection on the general market, with specific focus on the organisation’s risk carrier, to monitor products and quotations.
- Delivery of quarterly reports and tailor-made dashboard.
